More major events and tourism drawcards will call NSW home under a government strategy to transform the state into the largest tourism hotspot in the Asia-Pacific. The strategy is a bid to repair the industry, battered by the coronavirus pandemic and projected to operate below pre-pandemic levels until 2024. It plans to grow the state’s visitor economy to $65 billion by 2030, up from its pre-pandemic level of $43 billion. “If COVID-19 has shown us anything it’s that the visitor economy is everyone’s business – it accounts for almost 300,000 jobs and 110,000 businesses and is integral to our state’s economy,” Tourism Minister Stuart Ayres said in a statement on January 18. “Once health advice allows, NSW will bounce back as a result of a $200 million a year investment to help get the tourism sector back on its feet.” The strategy would aid planning and investment in marketing, events, …
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