Commentary American sports brand Nike launched the fragment x Travis Scott x Nike Air Jordan 1 (Air Jordan 1) sneaker on July 29. The shoe sold in China for $247, but after a round of flipping in the shoe trading platform, the highest price reached $10,819, exceeding the list price by more than 40 times. This unusual market phenomenon aroused public concern. China’s sports shoes trading platform Dewu stated on Sept. 21 that $10, 819 was just the seller’s setting and that no transactions at that price took place. The platform removed the listing. However, according to JMedia, a Chinese business media, Air Jorden 1 transactions occurred over 1,100 times, and the average price of the high-top models did exceed $1,546, with the best-selling shoe sizes going for more than $4,637. Air Jordan 1 is co-branded by a collaboration between American rap musician Travis Scott, Japanese “godfather of fashion” Fujiwara Hiroshi, and Nike …