By Tim Murphy In decades past, advertising used to be the predominant form of businesses communicating with and attracting a large number of customers. While still crucial, today, advertising has taken a backseat to the attention a business or brand can receive by doing good for their community and those in it. That attention, when generated for (and from) the right reasons, can provide business leaders and professionals with the positive recognition they need to not only retain and acquire more loyal customers, but also the positive recognition necessary for any brand to continue growing as a successful business in today’s world. Related: Why Philanthropy is Good Business Doing Good Helps Foster Impactful Relationships Whenever a business begins brainstorming ways for how it can do good in its community, the best place to start is by addressing concerns members in that community have. For instance, are its public schools under-supplied? Are …