By Frank Wazeter Fundamentally a website is your most powerful tool because it’s capable of evolving as your business grows and because it’s a tireless worker. Nobody on the planet can work harder than a website because a website is available 365 days a year, 24/7. It doesn’t need to sleep, never gets sick, and won’t burn out or require time off. Yet, the website is the biggest missed opportunity for most businesses because the vast majority of the time they simply don’t work. When someone says their website “doesn’t do anything,” it pretty much comes down to one thing: sales. Imagine this scenario: You’re trying to talk to a salesperson, except this particular person only awkwardly stares at you. Whenever you try to ask a question, you only get a robotic response repeating the same couple of sentences with extremely vague information and a list of words. You don’t …
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