Color is something we all experience every day. We notice its beauty in everything from flowers to art. It sets the mood in our most commonly trafficked rooms and offices. It even dictates our behavior in many cases—especially in applications like traffic lights. Depending on who you talk to, you might hear that color psychology is one of the most important considerations in the world of web design and digital marketing. Or you might hear that colors don’t really matter—and that people selling you on the former idea are exaggerating the effects of color. So just how much of an impact does color have when designing a website and creating online content for your brand? It’s a complicated question, but we’ll try to answer it. The Legitimacy of Color Psychology One of the most important concepts to explore in answering this question is the legitimacy of color psychology. In other …