Tech giants face large fines as new UK child data and privacy protection measures come into full force. The Age Appropriate Design Code, which comes into force on Sept. 2, sets out 15 standards that companies are expected to build into any online services used by children, making data protection of young people a priority from the design up. These can stretch from apps and connected toys to social media sites and online games, and even educational websites and streaming services. Location tracking, profiling, and the use of nudge techniques that encourage users to provide unnecessary personal data are among the features that must be switched off or limited. The Information Commissioner, whose office devised and will enforce the rules, said the move is not about “age-gating” the internet nor “locking children out.” “The internet was not designed with children in mind and I think the Age Appropriate Design Code …