By Darpan Munjal Covid has changed the way many businesses operate. 2020 and 2021 have tested many of us as business people, as leaders and as entrepreneurs. We have been constantly pushed to pivot and innovate our lives and to adapt to a new world, whether that involves making online experiences more personal, going green or integrating new technologies. On top of that, a growing understanding of society’s responsibility for marginalized communities has further shifted business priorities. But what comes next? How can businesses adapt in an era of pandemic fatigue, social change, fear, and languishing? If you’re wondering what your customers are going to want moving forward, you’re certainly not the only one. After all this change, many business leaders are having to question their strategies and ask themselves whether, in this time of uncertainty, we should once again perform branding pivots, this time focusing on trust to sell …