By Liviu Tanase The future of email marketing looks promising. By 2024, more than 4.4 billion people will have an email address. What’s more, 61 percent of consumers say email is their preferred channel to be contacted by companies. Despite recognizing its potential, many small business owners find email marketing daunting. How do you choose the right sending platform? What should your emails be about? Should you wait for your list to grow before you send your first email? These are all normal things to wonder about if you’ve never sent an email campaign or a newsletter. Small business owners who can’t afford to externalize this task often don’t know where and how to begin. These tips below should make things easier for you and help you get up and running in a few days. Find a Trustworthy Email Marketing Platform Your email list and the platform you use are the …