Flashy modern developments like cryptocurrency, blockchain, and the IoT have been billed as the currencies of the future. When you break it down, though, there is one digitally-driven area of business that has been operating as the “new oil” of the tech era for far longer: data. Data has taken the world by storm in the wake of the commercialization of the internet. But where does data stack up in comparison to the other developing technological wealth of the modern era? How important is it for businesses to treat their data as an opportunity rather than a limited marketing or business ploy, strategy, or operations tool? These questions must be answered to understand the true value of data as a business asset. The Importance of Data Data was transforming the business world well before the first Bitcoin currency was ever mined or a chip was loaded into a dishwasher or …