Popular Australian sportswear label Lorna Jane has been fined $5 million by Australia’s Federal Court for falsely claiming one of its clothing lines could eliminate COVID-19 and stop its spread. Between July 2 to 23, 2020, Lorna Jane claimed its “Anti-Virus Activewear” line was sprayed with a substance called “LJ Shield” that could protect from COVID-19. The claims were marketed over a range of media, including Instagram, on the company website, and in-store. The phrases included: “Cure for the Spread of COVID-19? Lorna Jane Thinks So.” “With Lorna Jane Shield on our garments, it meant that we were completely eliminating the possibility of spreading any deadly viruses.” “LJ Shield – Protecting you with ANTI-VIRUS ACTIVEWEAR.” While most of the advertisements were removed in July, clothing labels still contained similar claims until November. Justice Darryl Rangiah called Lorna Jane’s actions “predator and exploitative” and sought to capitalise on fears around the …