The world’s most successful companies set their focus on customer satisfaction. The reason being that customers leave organizations where they are not satisfied with the service. New products with unique and improved features will continue to pop up in the market. Still, the customer would rather continue doing business with companies that serviced them well over time. This is why companies have to pay apt attention to customer loyalty and advocacy. Data Science in Improving Customer Satisfaction The advent of new technologies and the utilization of data science methods on huge amounts of data makes it easier for companies to place laser focus on the factors that cement customer loyalty for their products. Companies across the world now invest time and money in data science, analytics, and statistical testing. Data scientists help businesses navigate their way through the vast ocean of data available to them in a bid to make …