When one thinks of subscription services, the first thought that comes to mind is newspapers or magazines. While periodicals may have established the subscription model over a century ago, more and more businesses are successfully adopting it. From razor blades to socks, the subscription service model is more popular than ever. If your business is not benefiting from this model, perhaps it should consider doing so. Here are some things to keep in mind as you ponder starting subscription services. Flexibility Is King Whatever product or service you are selling, from toiletry goods to clothing to software, ensure your customers have optimal choices to decide for themselves what they need. You have to be able to rapidly adapt to the needs of your customers. Ensure that the level of subscription is not set in stone, to the point the customers cannot modify it if their needs change. The more flexible …
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