Article By Scott Bartnick What criteria are necessary to be deemed a thought leader in your industry? The answers may vary; however, most people can agree it takes a complex series of experiences—not just successes, but also the kind of setbacks that make you rethink, redesign and restart an endeavor you believe in. Once you master your craft, your successes will eventually speak for themselves. This process is how thought leaders are born. But thought leaders cannot rely solely on word-of-mouth endorsements. Here are 10 tips to help develop your personal brand and become a top-notch thought leader. 1. Define and Refine Your Area of Expertise This step might seem a little obvious, but most people have a wide range of interests and a vast knowledge base. Being a thought leader requires a narrowed focus in a specific area. You will be best served to whittle down your options to a precise area of expertise. …