U.S. professional basketball ratings have decreased significantly since the league’s last season, and almost half since 2011. The NBA’s ratings on ABC have fallen 45 percent since 2011-2012, according to Outkick. The outlet also reported that the NBA’s ratings decreased by 25 percent since 2019. Almost all TV programs have been suffering a decline in viewership because a lot of people are cutting cable services, but the NBA is performing much worse than other shows and sports. Another report shows that almost half of Americans altered their sports viewing patterns due to political messages’ circulation in the leagues, causing three times as many people to watch less often than those who watched them more regularly. As a natural consequence of losing viewership, not just the NBA, but all professional sports leagues have lost massive amounts of money since the world saw activity suspensions due to COVID-19 last year. A whopping $14.1 billion dollars were lost …
NBA Ratings Suffer Notably Since Last Season, and Dramatically Since 2011
May 20, 2021
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