Bud Light’s weekly sales have continued to drop following its marketing connection with a transgender influencer in April, while four of its rivals are seeing increases, according to recent data.
For the week ending on July 15, the Anheuser-Busch-produced light beer saw its sales tumble about 26.1 percent year-over-year, according to data provided to news outlets by Bump William Consulting citing NielsenIQ. That’s worse than the 23.6 percent sales drop for the week ending July 4, the data show.
Data show that other Anheuser-Busch brands have again seen drops in sales. Budweiser suffered a 10 percent drop in sales for the same week, while Michelob Ultra and Busch Light saw drops of 1.3 percent and 2.8 percent, respectively….