The owners of El Cholo are celebrating the Mexican restaurant’s 100th anniversary by selling naming rights to its booths for charity.
The restaurant, which now has six locations across Southern California, is offering guests an opportunity to permanently put their names on 100 booths as part of an effort to raise $1 million for children’s cancer research.
The Salisbury family, which now owns the chain, is selling naming rights for each booth at $5,000. A plaque with the donor’s name will be placed on the booth.
For $25,000, donors can purchase exclusive naming rights to a dish to be served at all El Cholo locations….