Chinese e-retailer Temu has filed a lawsuit against fellow Chinese fast-fashion giant Shein, accusing the latter of engaging in an “anticompetitive scheme” aimed at stymieing its business.
The lawsuit (pdf) was filed in Massachusetts court on July 14 and accuses Shein of engaging in a “campaign of threats, intimidation, false assertions of infringement, and attempts to impose baseless punitive fines” in an effort to push Temu out of the market in the United States.
“Temu and Shein are at the vanguard of ultra-fast fashion, where technology and highly efficient supply chains meet to satisfy consumer demand for cutting-edge fashions at ultra-low prices,” the lawsuit states. “The speed of communications and rapidly changing consumer preferences and fashion have created strong consumer demand for the ultra-fast fashion business model. Critically, that model relies on relationships with tens of thousands of clothing manufacturers capable of meeting the rigors of the ultra-fast fashion business model.”…