Parks Canada has rebranded its organization with an updated version of its beaver logo. The federal agency did not disclose the costs associated with the redesign.
There was only one tweak in the logo: the crisscross within the beaver’s tail was removed to simplify its overall design. Nothing else was modified on the logo. Parks Canada has stated the design will look better on its employees’ uniforms, according to Blacklock’s Reporter.
“Parks Canada has updated its beaver logo,” managers wrote in its Trademarks Act filing with the Canadian Intellectual Property Office. “This new version resolves legibility issues and ensures the beaver logo displays consistently and with higher fidelity across all of its many uses.”…