By mid-August, a series of Zellers retail pop-up shops are anticipated to appear across Hudson’s Bay stores in five provinces and will serve as test spots for permanent Zellers locations.
Hudson’s Bay Co.(HBC ) says the 21 new pop-ups will be much smaller than the last batch of retail locations.
Pop-up shops are typically used to introduce new products, test a new market, or raise awareness for a cause. In Zeller’s case, the temporary retail spaces will be rolled out to gauge consumer interest.
“Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets, gather valuable customer insights, and fine-tune our offering before establishing larger-format store locations,” HBC president Sophia Hwang-Judiesch said in a July 18 news release….