LOS ANGELES—Fast food chain Taco John’s announced July 18 it has dropped its dispute with Irvine-based Taco Bell over the phrase “Taco Tuesday” and abandoned its trademark.
The phrase had been a registered trademark of Taco John’s for 34 years, but in May, Taco Bell filed a petition with the U.S. Patent and Trademark Office to cancel the mark, arguing that the phrase “should be freely available to all who make, sell, eat, and celebrate tacos.”
A Taco Bell spokesperson did not immediately respond to a request for comment.
Taco John’s CEO Jim Creel said the company was ending the beef because it doesn’t want to pay the legal fees that would result from a fight against Taco Bell….