Nike confirmed it has permanently ended its sponsorship of Hockey Canada after putting a pause on its marketing support to the national sports body last year.
“Nike is no longer a sponsor of Hockey Canada,” reads a statement by the sportswear brand on July 17, though it did not mention the specific date when the partnership was ended.
“We will continue to provide on-ice product for Hockey Canada athletes as part of our partnership with the International Ice Hockey Federation, but our individual partnership with the federation has ended.”
Nike suspended its support of Hockey Canada in October 2022 after reports surfaced about how the hockey organization had dealt with past sexual assault allegations….