Sales of Bud Light dropped over the Fourth of July holiday weekend amid the monthslong backlash against the company over its decision to promote a transgender social media activist.
Industry data shows that sales of the light beer dropped 23.6 percent in the weekly period ending on July 8 as compared with the same period a year ago, according to Bump Williams Consulting citing NielsenIQ data. In the same time period, sales of Coors Light increased by 30.2 percent, Miller Lite jumped 25.2 percent, and Modelo Especial was up 20.7 percent.
The most recent Bud Light drop is smaller than the two weeks prior when it declined by 28.5 percent and 27.9 percent, respectively, the data shows. But a report from the Daily Caller, citing industry data, found that other Anheuser-Busch brands have suffered, too, as Budweiser saw a 6.6 percent drop in sales in the week ending July 8….