Pulling ads from Facebook could prod Meta toward inking deals with news outlets, though more momentum would be needed to push it over the edge, experts say.
The tactic adopted by several governments and companies in Canada this week might force the social media giant’s hand if other countries and corporations follow suit in larger markets, said Sam Andrey, managing director of the Dais at Toronto Metropolitan University.
“I thought it was interesting how quickly a bunch of organizations and governments followed, and I’m sure there will be more,” he said.
“The government of Canada by itself as an advertiser is not a huge material loss for them in the scheme of their total Canadian advertising. But if it kicks off a movement then you could see them reconsidering.”…