Target is facing stock losses after a massive pushback over transgender merchandise in its stores.
Shareholders were hit with lowered projections, according to a report from Bank of America’s Global Research division on June 14, as Target faces the worse downgrade in three years.
Many customers have been boycotting Target over its pro-LGBT stance since May, ahead of June Pride Month, leading the retailer to take losses.
The backlash against corporate activists has forced many executives at other companies to think twice when it comes to potentially divisive issues due to fear of public backlash from all sides.
Target Offends Both Sides of Transgender Wars
A boycott by conservatives forced the retailer to remove or relocate several controversial items, including what was described as “tuck-friendly” children’s swimsuits, which are regularly worn by transgender individuals….