On April 2, 2020, Rob Kenney uploaded his first video to his YouTube channel: “How to Tie a Tie.” In the two-minute video, filmed with his cellphone in front of his bathroom mirror, Kenney walks the viewer through a simple, no-nonsense method of tying a tie, offering helpful tips about what color to choose and how to wear it, and a few key pointers on what not to do.
“This is an important part,” he advises as he drapes his tie around his collar. “At the end, you want the tie to come out right above your waistline. Looks cool that way. … If your knot’s big and you got a short tie? Dorky. You don’t want to do that, alright?” He pauses to offer a smile and shrug at the camera: “Just tellin’ you.”…