Many American and international brands have kicked off Pride Month promotions despite a consumer backlash against firms like Target and Anheuser-Busch for pushing transgenderism.
Mega brands like Citi, Bank of America, Cisco, HP, and Pfizer have all changed their social media icons to pride-themed logos. Promotions include new LGBTQ-themed product ranges, messaging and donations to like-minded causes. However, there are certain regions of the world where the brands have kept silent as commentators have decried the Pride movement as a dangerous slide downwards for Western civilization.
Adidas, which has long celebrated Pride Month, is offering its “Love Unites” collection featuring Pride-themes footwear, apparel, and accessories. “With bold, vibrant, and uplifting designs, Adidas Pride wear shows that love has no boundaries,” the company said. Adidas actively supports an organization called “Athlete Ally” that advocates for including LGBTQ in sports….