As boycotts spread through different industries, Bud Light has continued to see declining sales after engaging with transgender influencer Dylan Mulvaney two months ago.
According to data by Bump Williams Consulting and Nielsen IQ, sales of Bud Light dropped 25.7 percent for the week ending May 20, reported the New York Post. Its nearest rival, Modelo Especial, saw its sales increase by 9.2 percent for the same week, Williams said.
Overall, Bud Light’s sales are down 24.3 percent for the four-week period that ended on May 20, the data show. Modelo, meanwhile, has grown by 8 percent in the same timeframe. Perhaps the biggest winner is Pennsylvania-based Yuengling, which bills itself as “America’s Oldest Brewery,” as the brand’s Yuengling Flight has increased by 47.6 percent in the four-week period….