A Bud Light distributor in Alabama issued a public plea to bring back customers who boycotted the brand after it produced a can with transgender influencer Dylan Mulvaney’s face.
Steve Tatum, with the Montgomery-based Bama Budweiser distributor, deployed a radio advertisement for several area stations, pleading with customers to purchase Bud Light again. In April and during the first week of May, sales of Bud Light were down significantly, while sales of other Anheuser-Busch products also dropped amid the Mulvaney backlash.
“We too at Bama Budweiser are upset about it and have made our feelings known to the top leadership at Anheuser-Busch,” Tatum said in the ad, according to multiple news reports. “The voice of the consumer has been heard, and Anheuser-Busch has taken action.”…