The senior Budweiser advertising executive behind the controversial Bud Light transgender campaign has reportedly taken a leave of absence and another executive has taken over her functions.
Alissa Heinerscheid, who has been vice president of marketing for Bud Light for nearly a year, has taken a leave of absence, according to Beer Business Daily.
Heinerscheid, who oversaw Bud Light’s controversial partnership with transgender activist Dylan Mulvaney, is being replaced by Budweiser vice president of global marketing Todd Allen, according to AdAge.
The Epoch Times has reached out to Anheuser-Busch with a request for comment on Heinersheid’s leave and whether her departure will be permanent but did not receive a reply by publication….