Canada’s environment ministry spent nearly $80,000 on polling to see which climate change phrases Canadians prefer, according to Blacklock’s Reporter.
The ministry, under Minister Steven Guilbeault, contracted Sage Research Corporation for the survey, which resulted in the report “Nature Based Solutions And Cleaner Environment Advertising Campaign Testing,” viewed by Blacklock’s.
“Participants were asked which of the following descriptors they would prefer: ‘climate change,’ ‘extreme weather,’ ‘climate crisis’ and ‘climate emergency,’” said the report. “Preference was split between ‘climate change’ and ‘climate crisis.’”
Respondents who favoured “climate change” felt it is “a widely known and familiar phrase and should be used in order to appeal to a broader audience, and also not to turn off people who are skeptical about the seriousness of climate change,” the report said….