A plan by the Public Health Agency of Canada to hire a social media intelligence company to collect data on individuals who are vaccine hesitant has been shelved.
The agency had posted an Advance Contract Award Notice on the government’s tender notices portal in December, indicating that U.K.-based firm Pulsar Platform would be awarded the contract if no other suitable bid was made.
“In preparation for increased vaccination education, promotion, and outreach, The Public Health Agency of Canada (PHAC) is requiring the services of a consultant to analyze the vaccine related conversations on social media and PHAC social media initiative and campaign performance,” the notice says….