Meta Platforms Inc. on Friday launched its subscription service in the U.S., which would allow Facebook and Instagram users pay for verification in the same vein as Elon Musk-owned Twitter.
The Meta Verified service will give users a blue badge after they verify their accounts using a government ID and will cost $11.99 per month on the web or $14.99 a month on Apple’s iOS system and Google-owned Android, Meta said in a statement.
The service, which Meta said it was testing in February, follows in the footsteps of Snap Inc.-owned Snapchat as well as messaging app Telegram and marks the latest effort by a social media company to diversify its revenue away from advertising….