A small number of Canadians were told they won $10,000 playing Tim Hortons’ “Roll Up the Rim to Win” game, and then found out the message was due to a technical error.
The glitch, according to the coffee and donut chain, incorrectly told some customers they won a $10,000 daily prize on March 6. The issue is, only one such prize is awarded per day, to one customer.
Luc Massé, a paramedic from Moncton, New Brunswick, said he thought he won a big prize, specifically a $10,000 prepaid American Express card.
Massé, who regularly buys a coffee while on shift at work, said that Tim Hortons “is recognized as a nationwide brand that people love and cherish. Everybody waits every year for this, Roll up the Rim To Win… and then the first day this happens,” he said….