Elon Musk has a playbook for Tesla headed into what he believes will be a “serious” recession: cut costs on everything from parts to logistics, while keeping the pressure on competitors with discounted sticker prices.
In a conference call to discuss Tesla’s fourth-quarter results, Musk and other executives outlined plans to reshape the electric vehicle (EV) maker’s cost base after slashing prices up to 20 percent, a move some analysts see as the first shot in a price war.
Part of the plan is expanding production at Tesla’s newest plants in Berlin and Austin, Texas, and increasing the company’s in-house production of batteries, since scale yields savings, executives said….