The maker of Tide detergent Procter & Gamble (P&G) is raising prices as due to persistent inflation and falling sales.
P&G reported a decline in revenue and profits in 2022 in a second quarter of 2023 earnings call on Jan. 19.
The personal care conglomerate and parent company of Tide, Dawn, and Gillette, is looking to raise prices to offset declining sales volumes and foreign exchange headwinds.
Customers will now pay even higher prices for P&G products, such as detergent and razors.
Total average prices rose for their products 10 percent in the fourth quarter, with home, personal, and fabric care seeing double-digit increases….