The Chinese regime is waging war on Western apparel brands amid a global fallout over its genocide against Uyghurs in the Xinjiang region. Undeterred by growing international condemnation over its rights abuses, Beijing is pressing Western companies to reverse their position on Xinjiang. The regime has dredged up past statements made by companies—some up to two years old—to stop sourcing cotton from Xinjiang over potential forced labor abuse to stoke nationalist fervor and encourage a nationwide boycott. Already, around a dozen brands are feeling Beijing’s wrath. Nike, H&M, Tommy Hilfiger, Converse, Puma, and Calvin Klein have lost their brand ambassadors as Chinese celebrities, faced with naming and shaming by Chinese internet trolls, moved quickly to cut ties. Major Chinese e-commerce sites, such as Alibaba-owned Taobao, Pinduoduo, and JingDong Mall have withdrawn H&M products, while some Chinese internet influencers eagerly endorsed domestic brands. One post circulating on Chinese social media listed …