Victoria’s Secret and Pink brands CEO Amy Hauk will leave the company at the end of March, less than a year after taking on the position, according to a Jan. 3 filing with the United States Securities and Exchange Commission.
Hauk notified the company of her decision on Dec. 27, according to the filing. Her responsibilities will be assumed by Martin Waters, the current CEO of Victoria’s Secret & Company. Hauk served as the Pink brand CEO since 2018 until she was appointed to serve as CEO of the Victoria’s Secret brand as well in July.
The announcement comes in the wake of the company’s $400 million acquisition of Adore Me, Inc., an internet-based lingerie startup launched in 2011. The move is part of an effort to use social media and its Gen Z customer base to help in its ongoing rebranding campaign….