You’ve probably heard talking heads on network TV being described as “strategists.” But what does that term even mean?
Let us pretend for a moment you are a dentist. It took you years to receive the training you would need to be certified and licensed. Now, imagine I walk up to you in a meeting and say, “I am a dentist.” How long would it take you to figure out that if I, a person with no dental training, went messing around with your teeth or gums, it would not go well?
It sounds ridiculous to think a person with no training would claim to be a dentist, but the same thing happens when someone with no training in strategy development suddenly claims to be a strategist. If the dentist were to watch me attempt to fill a cavity and tell me I am not a dentist, they are possibly saving someone’s life. When a person like me, trained in many facets of strategy development, watches someone with no training attempt to be a strategist, it is not as dangerous initially but can still cost lives in the right circumstances….