Elon Musk has threatened to “name and shame” brands that have either vocally or quietly pulled their ads from Twitter following Musk’s takeover of the social media platform and firing of around half of its staff.
Barely a week into his ownership of Twitter, which he has called a “digital town square” where a broad range of ideas can be debated “in a healthy manner, without resorting to violence,” a number of companies have suspended their advertising, some quietly.
Major brands including General Mills, General Motors, and United Airlines have gone public with their decisions to suspend ad spending on Twitter, while others appear to be “quiet quitting.”…