Bureau of Meteorology boss Andrew Johnson has apologised for the confusion caused by the agency’s request to be referred to as “the bureau”.
In mid-October, the national weather forecaster asked media outlets to ditch its longstanding nickname “the BOM” in favour of its full name “the Bureau of Meteorology” or “the bureau”.
The statement, which came with a visual rebrand and new Twitter handles, was met with derision and a slew of sardonic tweets.
In response, Johnson publicly apologised at Friday’s Senate estimates hearing.
“Like any large organisation, there are times where we don’t get it right,” he said….