A shift towards environmentally friendly materials and new digital engagement strategies are among new initiatives the Royal Canadian Legion is hoping will breathe fresh life into the 2022 national poppy campaign.
The annual push to honour fallen soldiers officially launched on Friday and is set to run until Remembrance Day, and organizers say they’re hopeful the features introduced this year will help re-engage Canadians in the act of paying tribute to veterans both past and present.
The Legion has scaled back the number of traditional poppy boxes at locations across the country where people can donate cash and receive a poppy pin, rolling out just over 27,000 compared to around 34,000 in 2021. But the new campaign will feature the introduction of biodegradable poppies and wreaths made of natural materials such as paper, moss and bamboo….