Commentary
“Go Woke, Go Broke” is a Western phenomenon where companies dip their toe into activist waters only to find that fringe ideologies do not represent their customer base.
As a result, customers stop buying their products and the whole thing ends in awkward apologies and a shiny new marketing campaign. Think “men are bad, but please buy our Gillette razors …”
Streaming services Amazon and Netflix have a similar problem. They were created to combat pirate downloading which was out-competing DVD sales and structured TV releases.
Studios thought they were being smart by delaying hotly anticipated shows only to find they had already been ripped and uploaded to the internet, creating an unofficial global release half an hour earlier while simultaneously making studios look petty….