The 2022 holiday season may not be the most wonderful time of the year for retailers, industry observers warn.
From waning consumer demand to an inventory glut, retail giants might need to brace for a challenging fourth quarter, a lackluster period that could result in disappointing earnings reports.
The first difficulty may be pricing their products for budget-conscious consumers in an inflationary environment and slowing economy. Experts say that this might be a juggling act, as companies must balance serving shoppers who can endure current economic conditions and customers who are squeezing every penny.
Many early surveys suggest that consumers are planning to spend less on this year’s holiday shopping season….