If I was to offer you $100 today or $120 a week from now, which would you choose? If you’re like most people, you’d choose the hundred bucks now. That’s the conclusion of a classic study that found that, when it comes to decision-making, most of us opt for immediate gratification. Why does this matter? Well, making progress toward our goals is all about balancing short-term and long-term rewards, and clearly prioritizing our time and attention toward what matters most to us. For example, most people understand the benefits of long-term investing. By leveraging compounding returns, like Warren Buffett, it’s possible to build wealth, even if each incremental investment is small. In most cases, the rational thing to do is to adopt a slow and steady approach to investing. Of course, no one is purely rational, which is why so many of us (myself certainly included) make suboptimal decisions, whether it be …
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