By Summit Ghimire What makes a “good” website? High organic rankings? Valuable content? Customer experience? Or something entirely altogether? While experts worldwide have varying opinions of what a website should look like, they all agree that there is no single factor to determine the quality of a website. This is why optimizing your website for both search engines, and users is a crucial part of a website strategy. And here are six free tools that can help you better optimize your website. 1. Hotjar Hotjar is your all-in-one suit for gathering qualitative data. It includes a series of tools that help you generate heat maps, funnel tracking, user polls, surveys, and everything qualitative. Hotjar offers webmasters and SEO experts a host of tools to work with, is easy to use, and free-for-all. Related: 4 Tweaks to Make to Your Website to Sell More 2. Google Analytics Understanding user behavior is …