By Pierre Subeh Your website’s performance is a direct representation of your business, and by today’s standards, the average consumer expects a fast-loading website. Not only is a technically sound website important for a smooth user experience, but it also impacts your search-engine optimization, hence affecting how Google ranks you on searches. Two seconds is the absolute maximum load time you should aim for; anything longer than two seconds will definitely push a large percentage of visitors away, which increases your bounce rate, the fancy internet-marketing term professionals use to refer to the percentage of visitors who enter a web page, then leave rather taking a follow-up action to view other pages, fill out a form or click on a button. The average website, however, takes far longer to load at almost five times the recommended time. Additionally, mobile load times can be up to three times longer than desktop ones. Most websites are slow-loading, therefore acting as …