Prime Minister Scott Morrison has said the government is already spending $40 million on a campaign to promote CCP virus vaccines to targeted priority groups, including older adults and aged care residents, amid a push for an urgent marketing effort to combat broader vaccine hesitancy. Morrison said there’s no point in targeting promotional vaccine messages to people in their 30s because they aren’t currently eligible to get vaccinated. But Australian Medical Association (AMA) Deputy President Chris Moy wants a more effective national strategy to motivate people who are in no rush to get one of the vaccines on offer. “At the moment, given we have no COVID [in Australia] and we’re living in this really gilded cage, which is disconnected from the world, people do not perceive a risk, and all they’re hearing is the negatives,” Moy told ABC radio on Thursday. Moy wants to convince people to roll up …
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