Social media has become a driving force in terms of growing brand awareness for your company and finding your loyal customer base. If you want to convert fans and followers into customers for your products or clients for your services, you’ll want to—and need to boost engagement. The good news is that you can utilize many free aspects of social media to boost engagement, and you don’t have to jump right into creating ads and paying for likes and clicks. Here are 3 easy ways to boost your business’ engagement on social media to improve conversions. 1. Use Hashtags If you’ve ever seen the hashtags (#word) on someone’s social media post: e.g., “#productivity” or this: “#workfromanywhere,” the individual writing this hashtag is not just doing it to look cool (usually) or jump on the bandwagon movement. They are using this form to reel in people to their social media sites …