By Professor M.S. Rao, Ph.D 
When personal brands become powerful, their architects become sought-after speakers, excel as thought leaders, impact the world positively and leave leadership legacies to the next generation.
When you have a brand, opportunities knock at your door. When people Google your name, your title must appear on the first page of said search engine. It gives you visibility, credibility, authenticity and offers innumerable opportunities.
Related: 3 Key Considerations for the Modern Franchisee
Emphasize Emotional Storytelling
Whatever you do, you must do it with passion. You must work for a cause, not applause. You must place people before the profit. You must be other-people centric to make a difference in the lives of others.
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