By Brian H. Robb It seems nearly everyone wants to be an entrepreneur. According to Babson College’s 2018/2019 Global Entrepreneurship Monitor, United States Report, almost two-thirds of Americans believe that vocational choice to be a good one. What is surprising, however, is that 45.3 percent of the population think it’s easy to start a business. One wonders if any of these would-be entrepreneurs are familiar with the experiences of Richard Branson, founder of the Virgin Group (and recently shot into the upper atmosphere in Virgin Galactic’s SpaceShipTwo). In a 2012 interview with Rod Kurz for Entrepreneur magazine, he observed that, “Building a business from scratch is 24 hours, 7 days a week, divorces, it’s difficult to hold your family life together, it’s bloody hard work and only one word really matters—and that’s surviving.” All too often, dreamers strive to create successful companies, but are met with failure. Research published in 2012 …